Data protection

Beach Addict - (Beachwear & Accessories) is a German company with its sole headquarters in Germany. Therefore, the following laws, information, and obligations apply.

Beach Addict – (Swimwear and Accessories) is a German company based in Germany. Therefore are to be valid all following rights, legal information and duties or suchlike.

Privacy Policy

This privacy policy explains the nature, scope, and purpose of the processing of personal data (hereinafter referred to as "data") within our online offering and the associated websites, functions, and content, as well as external online presences, such as our social media profiles (hereinafter jointly referred to as the "online offering"). Regarding the terms used, such as "processing" or "controller," we refer to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Responsible:

Beach Addict

Rahenbecker Str. 3

58256 Ennepetal

Germany

Owner: Gofaone Wocknitz
Email address: contact@beachaddict.de

Types of data processed:
– Inventory data (e.g., names, addresses).
– Contact details (e.g., email, telephone numbers).
– Content data (e.g., text entries, photographs, videos).
– Payment data (e.g., bank details, payment history).
– Usage data (e.g., websites visited, interest in content, access times).
– Meta/communication data (e.g., device information, IP addresses).

1) Information about the collection of personal data and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about how we handle your personal data when you use our website. Personal data refers to all data that can be used to identify you personally.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is "Simon Möller." The controller for personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser bar.

2) Data collection when visiting our website

If you use our website for informational purposes only, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

- Our visited website

- Date and time of access

- Amount of data sent in bytes

- Source/reference from which you came to the page

- Browser used

- Operating system used

- IP address used (if applicable: in anonymized form)

Processing is carried out in accordance with Art. 6 (1) (f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be shared or used for any other purpose. However, we reserve the right to subsequently review the server log files if there are concrete indications of illegal use.

3) Hosting

Hosting by Shopify

We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify"), for the purpose of hosting and displaying the online shop on the basis of processing on our behalf. All data collected on our website is processed on Shopify's servers. As part of the aforementioned services from Shopify, data may also be transmitted to Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. or Shopify (USA) Inc. for further processing on our behalf. In the event that data is transmitted to Shopify Inc. in Canada, an appropriate level of data protection is guaranteed by an adequacy decision of the European Commission. Shopify Data Processing (USA) Inc., Shopify Payments (USA) Inc. and Shopify (USA) Inc. in the USA are certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

Further information on Shopify’s data protection can be found on the following website: https://www.shopify.de/legal/datenschutz

Further processing on Shopify servers other than those mentioned above will only take place within the framework communicated below.

4) Cookies

In order to make visiting our website more attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your device and enable us to recognize your browser the next time you visit (so-called persistent cookies). If cookies are set, they collect and process certain user information to an individual extent, such as browser and location data as well as IP address values. Persistent cookies are automatically deleted after a specified period of time, which can vary depending on the cookie. You can find out how long a cookie is stored for in the overview of the cookie settings in your web browser.

Some cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If individual cookies we use also process personal data, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either to execute the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent, or in accordance with Art. 6 (1) (f) GDPR to protect our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

Please note that you can set your browser to inform you about the use of cookies and to decide individually whether to accept them or to reject them in certain cases or generally. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how to change your cookie settings. You can find these settings for the respective browsers at the following links:

Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies

Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehne

Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en

Safari: https://support.apple.com/de-de/guide/safari/sfri11471/12.0/mac/10.14

Opera: https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

When you contact us (e.g. via contact form or email), personal data is collected. Which data is collected when you use a contact form can be seen in the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for establishing contact and the associated technical administration. The legal basis for processing this data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for processing is Art. 6 (1) (b) GDPR. Your data will be deleted after your request has been finally processed. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention periods to the contrary.

6) Data processing when opening a customer account and for contract processing

According to Art. 6 (1) (b) GDPR, personal data will continue to be collected and processed if you provide it to us to perform a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. You can delete your customer account at any time and can do so by sending a message to the above-mentioned address of the person responsible. We store and use the data you provide to process the contract. After the contract has been fully processed or your customer account has been deleted, your data will be blocked with regard to retention periods under tax and commercial law and deleted after these periods have expired, unless you have expressly consented to further use of your data or we have reserved the right to further use of the data as permitted by law.

7) Use of single sign-on procedures

7.1 Facebook Connect

On our website, you can create a customer account or register using the "Facebook Connect" social plugin of the Facebook social network, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"), using the so-called single sign-on technology if you have a Facebook profile. You can recognize the "Facebook Connect" social plug-ins on our website by the blue button with the Facebook logo and the label "Log in with Facebook" or "Connect with Facebook" or "Log in with Facebook" or "Sign in with Facebook."

When you visit a page on our website that contains such a plug-in, your browser establishes a direct connection to the Facebook servers. The content of the plug-in is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook Inc. server in the USA and stored there. This data processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of Facebook's legitimate interest in displaying personalized advertising based on your surfing behavior.

By using the "Facebook Connect" button on our website, you also have the option of logging in or registering on our website using your Facebook user data. Only if you give your express consent in accordance with Art. 6 (1) (a) GDPR prior to the registration process, based on a corresponding notice about the exchange of data with Facebook, will we receive the general and publicly accessible information stored in your profile when using the "Facebook Connect" button from Facebook, depending on your personal data protection settings on Facebook. This information includes the user ID, name, profile picture, age, and gender.

We would like to point out that following changes to Facebook's privacy policy and terms of use, your consent may also result in the transfer of your profile pictures, your friends' user IDs, and your friends list if these have been marked as "public" in your Facebook privacy settings. The data transmitted by Facebook will be stored and processed by us to create a user account with the necessary data (title, first name, last name, address, country, email address, date of birth), provided you have authorized Facebook to do so. Conversely, based on your consent, we may transfer data (e.g., information about your browsing or purchasing behavior) to your Facebook profile.

The consent given can be revoked at any time by sending a message to the person responsible named at the beginning of this data protection declaration.

Facebook Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

For information on the purpose and scope of data collection and further processing and use of data by Facebook, as well as your rights and setting options for protecting your privacy, please refer to Facebook's privacy policy: https://www.facebook.com/policy.php

If you do not want Facebook to directly associate the data collected through our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the Facebook plug-in from loading using add-ons for your browser, such as "Adblock Plus" (https://adblockplus.org/de/).

7.2 Google+ Sign-In

On our website, you can create a customer account or register using the "Google+ Sign-In" social plugin from the Google+ social network, which is operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google+"), using so-called single sign-on technology if you have a Google+ profile. You can recognize the "Google+ Sign-In" or "Register with Google" social plugins on our website by a red button with the Google+ logo and the words "Google Sign-In" or "Register with Google" or "Sign in with Google" or "Sign in with G."

When you visit a page on our website that contains such a plug-in, your browser establishes a direct connection to the Google+ servers. The content of the plug-in is transmitted from Google+ directly to your browser and integrated into the page. Through this integration, Google+ receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Google+ profile or are not currently logged in to Google+. This information (including your IP address) is transmitted from your browser directly to a Google+ server and stored there; this may also result in transmission to the servers of Google LLC in the USA. This data processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of Google's legitimate interest in displaying personalized advertising based on surfing behavior.

By using this Google+ button on our website, you also have the option of logging in or registering on our website using your Google+ user data. Only if you give your express consent in accordance with Art. 6 (1) (a) GDPR prior to the registration process, based on a corresponding notice regarding the exchange of data with Google, will we receive the general and publicly accessible information stored in your profile when you use the Google+ button from Google+, depending on your personal data protection settings on Google+. This information includes the user ID, name, profile picture, age, and gender.

We would like to point out that following changes to the Google+ privacy policy and terms of use, your profile pictures, your friends' user IDs, and your friends list may also be transferred if you grant your consent if these have been marked as "public" in your Google+ privacy settings. The data transmitted by Google+ will be stored and processed by us to create a user account with the necessary data (title, first name, last name, address, country, email address, date of birth), provided you have authorized this on Google+. Conversely, based on your consent, we may transfer data (e.g., information about your browsing or purchasing behavior) to your Google+ profile.

The consent given can be revoked at any time by sending a message to the person responsible named at the beginning of this data protection declaration.

In the event that personal data is transferred to Google LLC, based in the USA, Google LLC has certified itself for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

For information on the purpose and scope of data collection and further processing and use of data by Google+, as well as your rights and setting options for protecting your privacy, please refer to Google+’s privacy policy: https://www.google.de/intl/de/policies/privacy/

The terms of use for “Google+ Sign-In” or “Register with Google” can be viewed here: https://www.google.de/intl/de/policies/terms/regional.html

If you do not want Google+ to directly associate the data collected through our website with your Google+ profile, you must log out of Google+ before visiting our website. You can also completely prevent the Google+ plug-in from loading using add-ons for your browser, such as "Adblock Plus" (https://adblockplus.org/de/).

8) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the commentator name you chose will be saved and published on this website. Furthermore, your IP address will be logged and saved. This storage of the IP address is done for security reasons and in the event that the data subject violates the rights of third parties or posts illegal content through a comment. We need your email address in order to contact you if a third party should object to the content you have published being illegal. The legal basis for storing your data is Art. 6 (1) (b) and (f) GDPR. We reserve the right to delete comments if they are objected to as illegal by third parties.

9) Use of your data for direct marketing

9.1 Registration for our email newsletter

If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to receive the newsletter is your email address. Providing additional data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure to send the newsletter. This means that we will only send you an email newsletter once you have expressly confirmed that you consent to receiving the newsletter. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. When you register for the newsletter, we save the IP address entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for the newsletter will be used exclusively for the purposes of advertising via the newsletter. You can unsubscribe from the newsletter at any time using the link provided for this purpose in the newsletter or by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration.

9.2 Product availability notification by email

If we offer the option of informing you by email about the availability of selected, temporarily unavailable items in our online shop, you can sign up for our email notification service for product availability. If you sign up for our email notification service for product availability, we will send you a one-time email notification about the availability of the item you have selected. The only mandatory information for sending this notification is your email address. Providing further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure to send this notification. This means that we will only send you a corresponding notification once you have expressly confirmed to us that you consent to receive such a message. We will then send you a confirmation email in which you will be asked to confirm that you wish to receive such a notification by clicking on a corresponding link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) (a) GDPR. When you register for our email notification service for product availability, we save the IP address entered by your Internet service provider (ISP) as well as the date and time of registration so that we can trace any possible misuse of your email address at a later date. The data we collect when you register for our email notification service for product availability will be used exclusively for the purpose of informing you about the availability of a specific item in our online shop. You can unsubscribe from the email notification service for product availability at any time by sending a corresponding message to the person responsible named above. After unsubscribing, your email address will be immediately deleted from our distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data in any other way that is permitted by law and about which we inform you in this declaration.

10) Data processing for order processing

10.1 To process your order, we work with the following service providers, who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.

The personal data we collect will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We will pass on your payment details to the commissioned credit institution as part of the payment processing, insofar as this is necessary for the payment processing. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data is Art. 6 (1) (b) GDPR.

10.2 To fulfill our contractual obligations to our customers, we work with external shipping partners. We will share your name, delivery address, and, if necessary for delivery, your telephone number with a shipping partner selected by us exclusively for the purpose of delivering the goods in accordance with Art. 6 (1) (b) GDPR.

10.3 Transfer of personal data to shipping service providers

- DHL

If the goods are delivered by the transport service provider DHL (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will pass on your email address to DHL in accordance with Art. 6 (1) (a) GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or providing delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the recipient's name and delivery address to DHL for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. This information will only be passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or the delivery notification is not possible.

Consent can be revoked at any time with future effect by contacting the person responsible named above or the transport service provider DHL.

- UPS

If the goods are delivered by the transport service provider UPS (United Parcel Service Deutschland Inc. & Co. OHG, Görlitzer Straße 1, 41460 Neuss), we will pass on your email address to UPS prior to delivery of the goods in accordance with Art. 6 (1) (a) GDPR for the purpose of coordinating a delivery date or to provide delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to UPS for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR. This information will only be passed on to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with UPS or the transmission of status information regarding the shipment delivery is not possible.

Consent can be revoked at any time with future effect by contacting the person responsible named above or the transport service provider UPS.

10.4 Use of payment service providers (payment services)

- Amazon Pay

If you select the "Amazon Pay" payment method, payment processing will be carried out by the payment service provider Amazon Payments Europe sca, 38 avenue JF Kennedy, L-1855 Luxembourg (hereinafter: "Amazon Payments"), to whom we will forward the information you provided during the ordering process, along with information about your order, in accordance with Art. 6 (1) (b) GDPR. Your data will be forwarded exclusively for the purpose of processing payments with the payment service provider Amazon Payments and only to the extent necessary for this purpose. You can find further information about Amazon Payments' privacy policy at the following internet address: https://pay.amazon.com/de/help/201751600

- Paypal

When paying via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "payment in installments" via PayPal, we will transfer your payment data to PayPal (Europe) Sarl et Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of the payment processing. This transfer takes place in accordance with Art. 6 (1) (b) GDPR and only to the extent necessary for payment processing.

PayPal reserves the right to conduct a credit check for payment methods such as credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "payment by installments" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) (f) GDPR based on PayPal's legitimate interest in determining your ability to pay. PayPal uses the result of the credit check regarding the statistical probability of default to decide whether to provide the respective payment method. The credit check may contain probability values (so-called score values). To the extent that score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other things, is included in the calculation of the score values. For further information on data protection, including information on the credit agencies used, please refer to PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing.

- Shopify Payments

We use the payment service provider “Shopify Payments”, 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2. If you choose a payment method offered by the payment service provider Shopify Payments, payment processing will be carried out by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will pass on the information you provided during the ordering process, along with information about your order (name, address, account number, bank sort code, possibly credit card number, invoice amount, currency and transaction number) in accordance with Art. 6 (1) (b) GDPR. Your data will be passed on exclusively for the purpose of payment processing with Stripe Payments Europe Ltd. and only to the extent that it is necessary for this purpose. Further information on Shopify Payments’ data protection can be found at the following internet address: https://www.shopify.com/legal/privacy.

Data protection information about Stripe Payments Europe Ltd. can be found here: https://stripe.com/de/privacy

- IMMEDIATELY

If you select the "SOFORT" payment method, payment processing will be carried out by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will pass on the information you provided during the ordering process, along with information about your order, in accordance with Art. 6 (1) (b) GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will be passed on exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose. You can find further information about SOFORT's data protection provisions at the following website address: https://www.klarna.com/sofort/datenschutz.

11) Use of social media: social plugins

11.1 Facebook as standard plugin

Our website uses so-called social plugins ("plugins") from the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). The plugins are marked with a Facebook logo or the addition "Facebook Social Plugin" or "Facebook Social Plugin." An overview of Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The plugin content is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook Inc. server in the USA and stored there.

If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plug-ins, for example, by clicking the "Like" button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends.

The data processing operations described are carried out in accordance with Art. 6 (1) (f) GDPR on the basis of Facebook's legitimate interests in displaying personalized advertising, in order to inform other users of the social network about your activities on our website and in order to tailor the Facebook service to meet your needs.

If you do not want Facebook to directly associate the data collected through our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also prevent the loading of Facebook plugins and thus the data processing described above in the future using add-ons for your browser, e.g., the script blocker "NoScript" (http://noscript.net/).

Facebook Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

For information on the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your rights and setting options for protecting your privacy, please refer to Facebook’s privacy policy:

https://www.facebook.com/policy.php

11.2 Facebook Plugins with 2-Click Solution

Our website uses so-called social plugins ("plugins") of the social network Facebook, which is operated by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook").

To increase the protection of your data when you visit our website, the plugins are initially deactivated and integrated into the page using a so-called "2-click" solution. Deactivated plugins can be recognized by the fact that they are highlighted in gray. This integration ensures that no connection is established with the Facebook servers when you visit a page on our website that contains such plugins. Only when you activate the plugins and thus give your consent to the data transfer in accordance with Art. 6 (1) (a) GDPR, does your browser establish a direct connection to the Facebook servers. The content of the respective plugin is sent directly to your browser and integrated into the page. The plugin then transmits data (including your IP address) to Facebook. We have no influence on the extent of the data that Facebook collects using the plugins. To the best of our knowledge, Facebook receives information about which of our websites you have currently and previously visited. By integrating the plug-ins, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged in. The information collected (including your IP address) is transmitted directly from your browser to a Facebook Inc. server in the USA and stored there. If you interact with the plug-ins, the corresponding information is also transmitted directly to a Facebook server and stored there. The information is also published on Facebook and displayed to your contacts there.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, this revocation will not affect the data that has already been transferred to Facebook.

Facebook Inc., based in the USA, is certified for the US-European data protection agreement “Privacy Shield”, which guarantees compliance with the data protection level applicable in the EU.

11.3 Facebook plugins with Shariff solution

To increase the protection of your data when you visit our website, these buttons are not fully integrated as plug-ins, but rather simply via an HTML link. This type of integration ensures that when you visit a page on our website containing such buttons, no connection is established with the Facebook servers. When you click on the button, a new browser window opens and calls the Facebook page, where you can interact with the plug-ins (possibly after entering your login data).

11.4 Instagram as default plugin

Our website uses so-called social plugins ("plugins") from the online service Instagram, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram"). The plugins are marked with an Instagram logo, e.g., in the form of an "Instagram camera." An overview of Instagram plugins and their appearance can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges.

When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Instagram servers. The content of the plugin is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page on our website, even if you do not have an Instagram profile or are not currently logged into Instagram. This information (including your IP address) is transmitted from your browser directly to an Instagram server in the USA and stored there.

If you are logged in to Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plugins, for example, by clicking the "Instagram Camera" button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts there.

The data processing operations described are carried out in accordance with Art. 6 (1) (f) GDPR on the basis of Instagram's legitimate interests in displaying personalized advertising, in order to inform other users of the social network about your activities on our website and in order to tailor the Instagram service to meet your needs.

If you do not want Instagram to directly associate the data collected through our website with your Instagram account, you must log out of Instagram before visiting our website. You can also prevent the loading of Instagram plugins and thus the data processing described above in the future using add-ons for your browser, e.g., the script blocker "NoScript" (http://noscript.net/).

Instagram LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection level applicable in the EU.

For information on the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your rights and setting options for protecting your privacy, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/

11.5 Instagram plugin as a Shariff solution

Our website uses so-called social plugins (“plugins”) from the online service Instagram, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”).

To increase the protection of your data when you visit our website, these buttons are not fully integrated as plug-ins, but rather simply via an HTML link. This type of integration ensures that when you visit a page on our website containing such buttons, no connection is established with the Instagram servers. When you click on the button, a new browser window opens and calls the Instagram page, where you can interact with the plug-ins (possibly after entering your login data).

Instagram LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection level applicable in the EU.

12) Use of social media: videos

Use of YouTube videos

This website uses the YouTube embedding function to display and play videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

This uses the extended data protection mode, which, according to the provider, only starts saving user information when the video(s) is played. If embedded YouTube videos are started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from "YouTube", these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive activities. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish to be assigned to your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as user profiles and evaluates them. Such an evaluation is carried out in particular in accordance with Art. 6 (1) (f) GDPR on the basis of Google's legitimate interests in displaying personalized advertising, market research and/or tailoring its website to meet your needs. You have the right to object to the creation of these user profiles; to exercise this right you must contact YouTube. When you use YouTube, personal data may be transferred to Google LLC's servers in the USA.

Regardless of whether the embedded videos are played, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our control.

Further information on data protection at “YouTube” can be found in the provider’s privacy policy at: https://www.google.de/intl/de/policies/privacy

To the extent legally required, we have obtained your consent to process your data as described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with future effect. To exercise your consent, please follow the objection procedure described above.

13) Online Marketing

13.1 Facebook Pixel for creating custom audiences

Our online offering uses the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Facebook”).

If a user clicks on an ad placed by us that is displayed on Facebook, a suffix is added to the URL of our linked page via Facebook Pixel. If our page allows data sharing with Facebook via Pixel, this URL parameter is written into the user's browser via a cookie, which our linked page itself sets. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook.

With the help of the Facebook pixel, Facebook is able to define visitors to our online offering as a target group for displaying advertisements (so-called "Facebook ads"). Accordingly, we use the Facebook pixel to display the Facebook ads we place only to those Facebook users who have also shown an interest in our online offering or who have certain characteristics (e.g., interests in certain topics or products determined based on the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interests of users and are not annoying. This allows us to further evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion").

The data collected is anonymous to us, meaning it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile and allowing Facebook to use the data for its own advertising purposes, in accordance with the Facebook Data Use Policy (https://www.facebook.com/about/privacy/). The data may enable Facebook and its partners to place advertisements on and off Facebook.

The data processing associated with the use of the Facebook Pixel is carried out on the basis of our overriding legitimate interest in the evaluation, optimization and economic operation of our online offering as well as our advertising measures in accordance with Art. 6 (1) (f) GDPR.

The information generated by Facebook is generally transferred to a Facebook server and stored there. This may also involve transmission to Facebook Inc. servers in the USA. Facebook Inc., based in the USA, is certified for the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection level applicable in the EU.

To object to the collection by the Facebook pixel and the use of your data to display Facebook ads in general, you can set an opt-out cookie by clicking on the link below, which deactivates Facebook pixel tracking:

<a href="javascript:void(0)" onclick="if (typeof fbpOptOut == 'function') { fbpOptOut(); } else { alert(atob('QUNIVFVORzogRmVobGVuZGVyIEZhY2Vib29rLVBpeGVsIE9wdE91dC1Db2RlIQ==')); }">Disable Facebook Pixel</a>

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click the link above again.

13.2 Google AdSense

This website uses Google AdSense, a web advertising service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. Google AdSense also uses web beacons (small, invisible graphics) to collect information. These can be used to record, collect, and analyze simple actions such as visitor traffic. The information generated by the cookie and/or web beacon (including your IP address) about your use of the website is typically transferred to a Google server and stored there. This information may also be transferred to Google LLC servers in the USA.

Google uses the information obtained in this way to evaluate your usage behavior with regard to AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if required by law and/or if third parties process this data on Google's behalf.

The described data processing is carried out in accordance with Art. 6 (1) (f) GDPR for the purpose of targeting users with advertising by third-party advertisers, whose ads are displayed on this website based on the analyzed user behavior. This processing also serves our financial interest in exploiting the economic potential of our website through the paid display of personalized third-party advertising content.

You can find further information about Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by preventing them through the appropriate settings in your browser software or you can download and install the browser plug-in available under the following link:

https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.

13.3 Use of Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google Adwords). Based on the data from the advertising campaigns, we can determine the success of the individual advertising measures. In doing so, we aim to show you advertising that is of interest to you, to make our website more interesting for you, and to achieve a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an ad placed by Google Ads. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies cannot therefore be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie in your internet browser under the keyword "User Settings." You will then not be included in the conversion tracking statistics. We use Google Ads based on our legitimate interest in targeted advertising pursuant to Art. 6 (1) (f) GDPR. Using Google Ads may also result in the transmission of personal data to Google LLC's servers in the USA.

You can find further information about Google’s privacy policy at the following internet address: https://www.google.de/policies/privacy/

You can permanently deactivate cookies for advertising preferences by preventing them through the appropriate settings in your browser software or by downloading and installing the browser plug-in available under the following link:

https://www.google.com/settings/ads/plugin?hl=de

Please note that certain functions of this website may not be available or may only be available to a limited extent if you have deactivated the use of cookies.

13.4 LinkedIn Insight

This website uses the retargeting and conversion tool of LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland, which enables visitors to this website to be shown personalized advertisements on the LinkedIn platform.

For this purpose, a cookie, a small text file, is placed on your device's browser when you visit our website. This cookie expires after 120 days. If you visit certain pages of this website while logged into your LinkedIn account, a connection is established to LinkedIn's servers, which can be used to display interest-based advertising on the platform. At the same time, the cookie enables anonymous reports on the performance of LinkedIn ads and information on website interaction, which are then shared with us and LinkedIn.

Advertising will not be displayed or statistical reports will not be created if the user is not logged into their LinkedIn account while visiting this website.

The information collected using cookies never allows for personal identification of the respective user.

The information is transmitted in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in targeted advertising and the statistical evaluation of the success of product advertisements on LinkedIn and thus serves to optimize our online offering.

You can deactivate the LinkedIn Insight Tool and the display of interest-based advertising on LinkedIn by setting an opt-out cookie at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

This opt-out cookie only works in this browser and only for this domain. If you delete your cookies in this browser, you will need to click the link above again.

You can find further information about LinkedIn's privacy policy at the following internet address: https://www.linkedin.com/legal/privacy-policy#choices-oblig

14) Tools and Other

14.1 sevDesk

For accounting purposes, we use the sevDesk service, the cloud-based accounting software of sevDesk GmbH, Hauptstraße 115, 77652 Offenburg.

SevDesk processes incoming and outgoing invoices, as well as our company's bank transactions, to automatically capture invoices, match them to transactions, and create financial accounting in a semi-automated process.

If personal data is also processed, the processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business transactions.

Further information about sevDesk GmbH, the automated processing of data and the data protection regulations can be found at https://sevdesk.de/sicherheit-datenschutz/

14.2 Shopsync for Shopify

This website uses the Shopify app “Shopsync” from ShopSync LLC, PO Box 252, Jefferson City, TN 37760, USA.

With the help of ShopSync, the newsletter service "Mailchimp" is synchronized with our Shopify account in such a way that, on the one hand, updates in Mailchimp email lists (such as a newsletter recipient opting out) are automatically stored on Shopify, and on the other hand, new contact data generated through contract conclusions on Shopify are automatically transferred to the Mailchimp email lists.

In the first case, data processing takes place in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the effective and cross-system maintenance of the files of advertising recipients and the efficient observation of legally significant status changes.

In the second case, after the conclusion of a contract on Shopify for inclusion in the Mailchimp list, the user's first and last name, address and email address together with transaction-related information (purchase amount, time and date of purchase) will be transferred to Mailchimp by ShopSync exclusively on the basis of an express consent from the user in accordance with Art. 6 (1) (a) GDPR.

ShopSync does not store or retain any data transferred this way after synchronization. All information synchronized between Shopify and Mailchimp is transmitted using Secure Socket Layer (SSL) technology, and all transferred information remains encrypted during the synchronization process.

The synchronization process requires the transmission of information over a secure connection to servers hosted by Amazon Web Services in the USA. Amazon Web Services, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which guarantees compliance with the data protection level applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4

Further data protection information about ShopSync can be found here: https://shopsync.io/privacy-policy

15) Rights of the data subject

15.1 The applicable data protection law grants you comprehensive data subject rights (rights to information and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we will inform you below:

- Right to information pursuant to Art. 15 GDPR: In particular, you have the right to information about your personal data processed by us, the purposes of the processing, the categories of personal data processed, the recipients or categories of recipients to whom your data have been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected from you by us, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing concerning you, as well as your right to information about the guarantees in place pursuant to Art. 46 GDPR when your data is transferred to third countries;

- Right to rectification in accordance with Art. 16 GDPR: You have the right to have any incorrect data concerning you rectified without delay and/or to have any incomplete data stored by us completed;

- Right to erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 (1) GDPR are met. However, this right does not apply if processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest, or to assert, exercise, or defend legal claims.

- Right to restriction of processing in accordance with Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you contest, is being verified, if you refuse to delete your data due to inadmissible data processing and instead request the restriction of the processing of your data, if you need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons related to your particular situation, as long as it has not yet been determined whether our legitimate reasons outweigh yours;

- Right to information pursuant to Art. 19 GDPR: If you have asserted your right to rectification, erasure, or restriction of processing vis-à-vis the controller, the controller is obligated to inform all recipients to whom the personal data concerning you was disclosed of this rectification, erasure, or restriction of processing, unless doing so proves impossible or involves disproportionate effort. You have the right to be informed of these recipients.

- Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller, where technically feasible;

- Right to revoke consent granted in accordance with Art. 7 (3) GDPR: You have the right to revoke your consent to the processing of data at any time with future effect. In the event of revocation, we will delete the data in question immediately, unless further processing can be based on a legal basis for processing without consent. The revocation of consent does not affect the legality of the processing carried out on the basis of the consent until the revocation.

- Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of personal data concerning you infringes the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.

15.2 RIGHT OF OBJECTION

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCE OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME WITH FUTURE EFFECT FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

If you exercise your right to object, we will stop processing the data in question. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing that override your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If we process your personal data for direct marketing purposes, you have the right to object at any time to the processing of your personal data for such marketing purposes. You can exercise your right of objection as described above.

IF YOU EXERCISE YOUR RIGHT OF OBJECTION, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

16) Duration of storage of personal data

The duration of storage of personal data is determined based on the respective legal basis, the purpose of the processing and – where applicable – also on the respective statutory retention period (e.g. retention periods under commercial and tax law).

When personal data is processed on the basis of an express consent in accordance with Art. 6 (1) (a) GDPR, this data will be stored until the data subject revokes his or her consent.

If there are statutory retention periods for data that are processed within the framework of legal transactions or quasi-legal obligations on the basis of Art. 6 (1) (b) GDPR, these data will be routinely deleted after the retention periods have expired, provided that they are no longer required for the fulfilment or initiation of a contract and/or we no longer have a legitimate interest in continuing to store them.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, these data will be stored until the data subject exercises his or her right of objection in accordance with Art. 21 (2) GDPR.

Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data will be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.